Brand Identity
The Power in Authenticity
Consumers today are more inundated with ads, more jaded with marketing, and more skeptical of brands than ever before. Yet the very same consumers have rocketed so many digital brands into an overnight success.
While today’s customers are choosy, they still gravitate toward brands that look, speak, and act authentically. But creating a genuine brand identity – let alone one that aligns with your business goals – is a daunting task.
Here at Blue Fountain Media, we know it what takes for digital brands to succeed. With an eye for storytelling and enthusiasm for strategy, our team helps companies stand out through art direction, engaging content, and a bit of soul-searching too
A Quality Brand Partner
You shouldn’t trust your brand with just anyone. Your brand is best in the hands of an agency that is:
Story-focused. Today’s consumers want and expect to know what drives your brand. Find a branding agency that gets what makes a good story and has the chops to tell yours.
Always strategic. Your branding partners should be strategic in their approach, basing their decisions not on hunches but on research, data, and best practices.
Ready to market. Ultimately, a new brand has to be marketed. When the people that build your brand deeply understand marketing, you can be confident your branding will resonate in theory and practice.
How We Help Brands Find Themselves
Our approach to brand identity is as creative as it is methodical, where design and content meet research and experience.
Discovery + Research
Meeting your brand For any branding effort, we consider stakeholder interviews to be mission-critical. We ask frank questions to get an understanding of what your business goals are, what your brand is now, and what it wants to become. We also lay the foundation of critical research on which we build the project. We place particular focus on your major competitors, your audience’s behavior, and branding trends within your industry.
Brand Storytelling
Uncovering the narrative The modern brand has a story – a driving manifesto that explains what they’re doing and why its audience should care. Taking what we learned during Discovery, our branding and content teams help identify and develop the narrative behind your business, putting in writing your vision, mission, positioning, values, and core promises.
Verbal Identity
Finding your voice Our content team is ready to help build the on-page identity of your brand. We often help with naming – either a new product or service offering or the brand itself. We collaborate to develop names that approach your brand from a range of creative directions, paring down the choices until just one remains. We work with clients to craft taglines – taking on the always-challenging task of condensing a value proposition into a few pithy words.
